Masterclass: The personal branding

Masterclass: The personal branding

“Introducing yourself is already creating opportunities."

In a world where standing out is essential for professional growth, personal branding is a key lever for success. Knowing how to formalize your positioning and identify your distinctive strengths to promote gender balance at VINCI in an authentic and strategic manner is often much more than a mere formality! Yet, it is an essential exercise to assert yourself, make an impact, and create new opportunities.

Program highlights:

• Understanding the fundamentals of personal branding and avoiding common pitfalls.
• Identifying your strengths, values, and distinctive skills.
• Defining and aligning your goals with the image you wish to project.
• Structuring a personal pitch that highlights your commitment.

The speaker

Marie Beauchesne, a specialist in communication and change management, excels in the art of revealing and highlighting individual talents through personal branding. She is the author of "Le Personal Branding quand on n'aime pas se mettre en avant" (Dunod 2021), where she created a guide for those who aspire to stand out without betraying their true nature. For her, personal branding is much more than a matter of visibility; it is a process of aligning who we are with what we wish to share with the world.